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A little about me…

A Marketing Strategist who overthinks, professionally...

I’m a lawyer on paper. But turns out, creativity was always the plan, and law, just the detour.

While still in law school, I co-founded a mindfulness journal brand with friends, Reframe, a passion project that pulled me into the world of marketing, storytelling, and strategy. After growing the brand from scratch to 100+ orders in just a few months, I knew I was chasing something more.

That experience nudged me away from law. I didn’t stay long, just enough to realise I was more curious about what moves people than what’s written in contracts.

I went on to top my marketing batch at IIDE, which led me to Dentsu, where I now craft strategies that aren’t just creative, they’re insight-led, industry-aware, and built to make an impact.

Whether it’s decoding culture or shaping narratives, I help brands connect with people in ways that actually land.

Brands I have worked with

and more…

Real ones said this...

A little about me…

A Marketing Strategist who overthinks, professionally...

I’m a lawyer on paper. But turns out, creativity was always the plan, and law, just the detour.

While still in law school, I co-founded a mindfulness journal brand with friends, Reframe, a passion project that pulled me into the world of marketing, storytelling, and strategy. After growing the brand from scratch to 100+ orders in just a few months, I knew I was chasing something more.

That experience nudged me away from law. I didn’t stay long, just enough to realise I was more curious about what moves people than what’s written in contracts.

I went on to top my marketing batch at IIDE, which led me to Dentsu, where I now craft strategies that aren’t just creative, they’re insight-led, industry-aware, and built to make an impact.

Whether it’s decoding culture or shaping narratives, I help brands connect with people in ways that actually land.

Brands I have worked with

and more…

Real ones said this...