Because insights don’t come from the obvious.

I was supposed to be a lawyer.

Instead, I ended up running an e-commerce brand in law school and falling headfirst into marketing. I got obsessed, not with ad budgets, but with why people buy what they buy, and how a clever idea can actually solve a real problem.

Practicing law felt like wearing someone else’s shoes. So I switched paths, topped my marketing batch at IIDE, and landed at Dentsu.

Now I spend my days doing what I love: overthinking, strategically.