'Won Love' by Skore
A Dentsu Creative project led by me as Brand Strategist
The Brief
Skore wanted to carve out a stronger identity in a crowded sexual wellness market.
While the brand had visibility and innovative products, it lacked an emotional or cultural anchor.
Consumers weren’t quite sure what Skore stood for.
My Role: Uncovering cultural truths, understanding consumer pain points, and reshaping Skore’s story to make it more relevant and emotionally resonant
The Insight
Despite evolving product choices, intimacy in India was still framed in outdated, often gendered ways.
Key cultural shifts were taking place:
1
Men are redefining what masculinity truly means to them.
2
Female pleasure is becoming more mainstream and assertive.
3
Urban youth are facing rising loneliness and craving connection.
4
Sexual conversations still remains polarised and gendered.
The Strategy
We moved away from selling “pleasure” in isolation, and toward building a new era of intimacy.
An era rooted in equality, mutual understanding, and emotional connection.
This became “Won Love”:
A strategic space that celebrated intimacy not as a performance, but as a partnership.
Not “you vs. me.” But us.
A love that’s unified, equal, and fulfilling across genders, regions, and preferences.
Content Approach
We didn’t split our messaging by gender, geography, or persona.
We created a narrative grounded in shared values and evolving relationships.
Skore’s tone shifted from transactional to empathetic, reflecting the emotional depth of this new kind of intimacy.
Every piece of content, every story, every product conversation was rooted in Won Love.